Our story

We started Moss because every dog brush we owned was ugly plastic.

The tools we use on the people we love — the brushes, the oils, the linens — get to be quiet, beautiful, considered. So why is everything we use on our dogs neon plastic that we hide in a drawer?

Moss makes grooming tools designed like skincare. Materials that age beautifully. A daily ritual your dog walks toward, not away from.

Three minutes a day. The good kind of routine.