★ NEW · THE FOUNDING TOOL

Moss · The Brush

  • Self-cleaning button — Press once — collected fur releases cleanly. No picking, no mess.
  • Built-in mist spray — A fine spray refreshes the coat and de-tangles as you brush
  • Fine bent bristles — Reach the undercoat without scratching sensitive skin
  • USB-C rechargeable — 14+ daily grooming sessions per charge
  • One-hand grip — Balanced, soft-touch, fits comfortably for the full ritual
+ FIND THE RIGHT MOSS RITUAL FOR YOUR DOG
$34.99$59.99SAVE 42%

Free US shipping over $50 · Ships within 2 business days

Founders' release · first 500 only at this price

30-day money-back guarantee · Free US shipping over $50

30-Day Money Back
Free US Shipping $50+
Gentle on All Coats
5 Mins · 3x a Week

  • Removes loose undercoat in one pass
  • Refreshes coat between baths with a fine mist
  • Reduces matting and tangles
  • Releases collected fur with one quiet press
  • Soft on sensitive skin and puppies
  • Quiet operation — no anxiety-inducing motor
  • 1-year warranty · built for daily use
VISAAMEXMCPAYPALSHOP PAYAFTERPAY

Built for the dog. Made to live on your counter.

Mist Spray

A fine spray refreshes the coat while you brush. No more between-bath dullness.

Self-Cleaning

Press the button — collected fur releases cleanly into the bin.

USB-C Battery

14+ sessions per charge. Cordless, ready in your bathroom drawer.

All Coat Types

Safe for puppies, sensitive skin, and color-treated coats.

How The Brush works

A five-minute ritual, three times a week.

Why a mist spray
Step 1

Why a mist spray

Brushing a dry coat creates static and pulls hair. A fine water mist softens the coat, makes the bristles glide, and refreshes your pet between baths. The reservoir holds 30ml — enough for several days of daily use. Refill it with water, or with a 1:10 dilution of your favorite leave-in conditioner.

30ml reservoir · safe with conditioner

The five-minute ritual
Step 2

The five-minute ritual

Spray two pumps. Brush from neck to tail in long slow strokes. Press the release button over the bin and watch the fur fall away cleanly. Repeat for the legs. Five minutes, three times a week. Your pet learns the cue and starts walking toward the brush instead of away from it.

5 minutes · 3x a week

Designed to stay on your counter
Step 3

Designed to stay on your counter

We hate the look of plastic pet products as much as you do. The Brush is matte ivory, soft-touch, and shaped to stand on its own. It charges by USB-C, holds 14+ sessions per charge, and looks right next to a candle or hand cream.

USB-C charging · stands upright on its own

Why Moss vs other brushes

What you get when you stop settling for ugly plastic.

Moss · The Brush Generic Plastic Slicker Salon Grooming Visit
Self-cleaning release button yes varies n/a
Built-in mist spray yes no yes (separate tool)
USB-C rechargeable yes no n/a
Premium minimalist design yes no yes
Quiet (no buzzing motor) yes yes no
Cost per session $0.10 $0.05 $45+
Daily ritual potential yes varies no (1x/mo)

What customers are saying

4.8 Based on 412 reviews reviews97% would recommend% would recommend
5★
5:84%
4★
4:12%
3★
3:3%
2★
2:1%
1★
1:0%
S
Sophie M. ✓ Verified buyer

My golden walks toward it now

I bought every brush on Amazon trying to find one Bear would tolerate. He used to hide when he saw the deshedder. Now I pull The Brush off the counter and he sits on the bath mat waiting. Five minutes, three times a week. He's a different dog at the groomer.

2 weeks ago
A
Aisha K. ✓ Verified buyer

The mist spray changed everything

I didn't realize brushing my husky's dry coat was making her static and brittle. The fine spray softens her undercoat and the brush glides through. Sessions take half as long and there's WAY less hair on my floors.

3 weeks ago
M
Maya R. ✓ Verified buyer

Looks like a Le Labo product

First dog brush I've ever owned that I leave out on the bathroom counter without it looking ugly. The packaging was beautiful, the unboxing felt like a gift to myself. My doodle's coat has never looked better.

1 month ago
L
Lauren T. ✓ Verified buyer

Took a week to get used to

First couple sessions my poodle was suspicious of the spray. By session 4 he loved it. The release button is so satisfying I genuinely look forward to brushing him now. Only complaint: I wish the reservoir held more water.

1 month ago
P
Priya N. ✓ Verified buyer

Post-blowout coat is unreal

My doodle's coat goes through a serious blowout twice a year. The Brush + a 1:10 conditioner dilution in the mist reservoir reduced the matting by 80% during the worst week. I'm honestly a convert.

5 weeks ago
H
Hannah W. ✓ Verified buyer

My groomer noticed

Brought my dog in for her usual cut last week and the groomer asked what I'd been doing differently. That was three weeks into using The Brush daily. Sold.

6 weeks ago

The ritual, in real homes

Coming soon — share your moment with #mossritual.

Common questions

Is The Brush safe for puppies and sensitive dogs?

Yes. The fine bent bristles are tipped and angled to penetrate the coat without touching the skin. The mist is plain water — no chemicals. We've tested it on dogs as young as 12 weeks and on dogs with sensitive skin from allergies.

What can I put in the mist reservoir?

Plain water works perfectly. For extra conditioning, dilute your favorite leave-in conditioner 1:10 with water. Don't use essential oils undiluted — they can clog the spray nozzle.

How often should I use it?

Three times a week, five minutes per session, is the rhythm we've settled on. Daily is fine for heavy shedders or during seasonal blowouts. Less than weekly and you'll see matting return.

Does it work on short-haired breeds?

Yes, but it's optimized for medium-to-long coats (goldens, doodles, huskies, shelties, lab mixes). For short-haired breeds like beagles or boxers, use the mist with shorter strokes and skip the deshedder action.

How do I clean the brush?

Press the release button over a trash bin — collected fur slides off in one piece. Wipe the bristles with a damp cloth. Refill the mist reservoir from the top cap. Don't submerge the unit in water.

What's the battery life?

14+ full grooming sessions per USB-C charge. A full charge takes ~2 hours. We include a USB-C cable in the box.

What's your return policy?

30-day money-back guarantee. Use the brush, test the ritual, decide. If it isn't right for your dog, email hello@mossandco.com and we refund you in full.

Still wondering? Email hello@mossandco.com — we reply within 24 hours.

READY WHEN YOU ARE

Start the ritual

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